Posted Friday, September 4, 2009 by Kimberly Enright

So often we focus on the logistics of event management - getting the information out there, online registration details, times, places, speakers...but often, we forget to convey the real value of why our attendees and members should attend our events. In the August Association News(R), David Goldsmith highlights Can't-Miss Reasons for Promoting your Group. He talks about using using communications to convey the top 5 reasons your attendees and members should care about attending your event. Real, tangible, concrete reasons.  He cites the importance of getting everyone in the organization on board with the value of the event, and then communicating that message consistently and with intent to your attendees and members. Once that value has been defined, there is no better way than the email communications tool within Certain Software to consistently communicate and reinforce that message. It increases the value of your event, and makes your community tighter once they realize the tangible results in being a part of the event. Real bottom line business value resulting from your events, communicated by email, is a simple way to focus on the true value of your events and memberships.